After years of working as a busy real estate agent in New York City, Françoise Decatrel took a journey to Japan searching for inner peace and tranquility. What she found was a world full of beauty, ritual and mystery.
She was in awe of the sense of serenity that Japanese women exuded. This air of tranquility was evident in their composure, their skin, and the way they moved through life. As Françoise began to learn more about the lifestyle of Japanese women, she discovered that their approach to beauty is more than skincare. It is about relaxation, well-being, and beauty from the inside out.
Wanting to experience the Japanese lifestyle for herself, Françoise ventured to a small traditional inn in Kyoto where she had an experience that changed her life forever.
After a day of sightseeing in Gion, an innkeeper told Françoise that she should try the facility’s onsen bath. Onsen baths draw their water from hot springs and are used for well-being, relaxation, and enjoyment. The bath was in a beautiful, serene setting with a gorgeous view of the surrounding trees. It was there that Françoise was introduced to traditional Japanese bathing rituals. Prior to immersing herself in a fragrant hinoki cypress tub, Françoise was shown the ritual of cleansing before getting into the bath - the bath is purely for relaxation and enjoyment. The level of inner peace that she experienced was like nothing she had felt before and was something she did not want to leave behind. It was then and there that Amayori was born.
One of the pillars of the Japanese woman’s beauty routine is daily bathing for relaxation and well-being. Most Japanese women bathe in the evening and see the bath not as a luxury, but as an essential part of their lives. For thousands of years through present day, these daily bathing rituals have been considered the ultimate way to regain balance and to rejuvenate after a long day. It is this holistic approach to bathing and self-care that inspires the Amayori collection.
When browsing through our fragrances you will find beautiful images as well as stories of Japan that describe the inspiration, mood, and sensorial journey of that particular fragrance. Each one of these stories is made to be a meditation and escape for the soul, senses, and the imagination. Always take a moment to connect with these stories, pause, shut your eyes, and take a slow, deep breath. Allow yourself to be swept away and let your mind rest.
Inspired by the bathing rituals I experienced while traveling in Japan, I created Amayori to help women easily bring inner peace and beauty into their lives through relaxing bathing rituals, transformational aromatherapy fragrance, and sumptuous body care. Amayori is a way to step out of the busy day-to-day and into a serene, beautiful world. These rituals go beyond the typical beauty routine. They are an approach to a more tranquil, mindful, fulfilled life.
I welcome you to join me on my journey of making every moment as beautiful as possible