After years of working as a busy real estate agent in New York City, Françoise Decatrel found herself lost in the chaos of a life without balance. She took a journey to Japan in 2013 searching for peace and a new perspective; what she discovered was a world full of elegance, ritual, and serene beauty.
She was awed by the lifestyle she found in Kyoto: the slowing down, the stepping away from technology, the constant sense of quality over quantity. She found calmness in Kyoto and saw how even day-to-day rituals could be beautifully prepared. She was reminded to stop rushing through life, and discovered that beauty is more than skin-deep: it’s about relaxation, well-being, and healthy living. Japanese beauty starts with self-care.
Wanting to experience the Kyoto lifestyle for herself, she ventured into a traditional Japanese inn where she had an experience that would change her life forever.
Discovering Japanese Bathing Rituals
After a day of sightseeing in Gion, an innkeeper invited Françoise to try the facility’s onsen bath. Onsen baths draw their water from hot springs and are used for well-being, relaxation, and enjoyment. The bath was in a serene setting with a gorgeous view of the surrounding trees. Prior to immersing herself in a fragrant hinoki cypress tub, Françoise was shown the ritual of washing the body before getting into the bath. The level of inner peace that she experienced was like nothing she had felt before and was something she did not want to leave behind.
One of the pillars of Japanese self-care is bathing daily for relaxation and well-being. Often taken in the evening, the bath is seen not as a luxury, but as an essential part of a balanced life. For thousands of years, these daily bathing rituals have been considered the ultimate way to relax and to rejuvenate after a long day. It is this holistic, mindful approach to bathing and self-care that inspires the Amayori collection.
These products and rituals are an expression of our love for Japan. By capturing the sensorial essence of the Japanese bath, we hope to build a bridge between cultures so that others may walk across it and experience the many aspects of Japanese beauty, tradition, and tranquility.
Inspired by the bathing rituals I experienced while traveling in Japan, I created Amayori to help women easily bring inner peace and beauty into their lives through relaxing bathing rituals, transformational aromatherapy fragrance, and sumptuous body care. Amayori is a way to step out of the busy day-to-day and into a serene, beautiful world. These rituals go beyond the typical beauty routine. They are based on time-tested Japanese wellness and are an approach to a more tranquil, mindful, fulfilled life.
I welcome you to join me on my journey of making every moment as beautiful as possible.