Our Story


After years of working as a busy real estate agent in New York City, Françoise Decatrel found herself lost in the chaos of a life without balance. She took a journey to Japan in 2013 searching for peace and a new perspective; what she discovered was a world full of elegance, ritual, and serene beauty.

She was awed by the lifestyle she found in Kyoto: the slowing down, the stepping away from technology, the constant sense of quality over quantity. She found calmness in Kyoto and saw how even day-to-day rituals could be beautifully prepared. She was reminded to stop rushing through life, and discovered that beauty is more than skin-deep: it’s about lifestyle, self-care, relaxation, well-being, and healthy living.

Wanting to experience the Kyoto lifestyle for herself, she ventured into a traditional Japanese inn where she had an experience that would change her life forever.

Discovering the Beauty of the Japanese Bath

After a day of sightseeing in Gion, an innkeeper invited Françoise to try the facility’s onsen bath. Onsen baths draw their water from hot springs and are used for well-being, relaxation, and enjoyment. The bath was in a serene setting with a gorgeous view of the surrounding trees. Prior to immersing herself in a fragrant hinoki cypress tub, Françoise was shown the ritual of washing the body before getting into the bath. The level of inner peace that she experienced was like nothing she had felt before and was something she did not want to leave behind.

One of the pillars of Japanese self-care is bathing daily for relaxation and well-being. Often taken in the evening, the bath is seen not as a luxury, but as an essential part of a balanced life. For thousands of years, these daily bathing rituals have been considered the ultimate way to relax and to rejuvenate after a long day. It is this holistic, mindful approach to bathing and self-care that inspires the Amayori collection.

Our Mission
Our mission is to help others relax both in and out of the bath.

By celebrating the sensorial essence of the Japanese bath and by using Japan's traditional artisan-grown and gathered ingredients, we hope to encourage others to slow down, to make time for intentional self-care, to meditate more, to eat better, and to live a life of beauty.

We believe that mindful bathing is the first step in better living. We hope that by incorporating our self-care rituals into your life, you are inspired to live your most enlightened life possible.
Our Name
Our name comes from a memory of a romantic Sunday evening stroll among the unusually quiet, misty streets of Akasaka, Tokyo. Amayori is a combination of two Japanese names - Amaya (night rain) and Kaori (beautifully scented).

 

Francoise Decatrel, Amayori
Meet Françoise 

“My healing journey began after my first Japanese bath in Kyoto. There I decided that I would dedicate myself to creating a lifestyle of well-being and beauty.

Bathing in the Japanese manner was just the first step. I view bathing and self-care as a transformational path to better living. From the inner peace I achieved through bathing, I was led to reiki - a Japanese healing art, meditation, tea ceremony, and a return to macrobiotics - a lifestyle practice and way of eating that originated in Japan and emphasizes living in harmony with nature.

Inspired by the bathing rituals I experienced while traveling in Japan, I created Amayori to help others easily bring inner peace and beauty into their lives through relaxing bathing rituals, transformational aromatherapy fragrance, and sumptuous body care. Amayori is a way to step out of the busy day-to-day and into a serene, balanced world. These rituals are inspired by time-tested Japanese traditions and are an approach to a more tranquil, mindful, fulfilled life.

I welcome you to join me on my journey of making every moment as beautiful as possible.

With gratitude,