The Amayori Sento — Japanese Culture

Life Lessons from Tea Ceremony: Ichigo Ichie

I recently began taking tea ceremony classes on the weekends. I have always been obsessed with the Japanese arts and tea ceremony struck me as something special from the beginning. It is a form o...

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Step Inside the World of the Geisha

There is something mesmerizing about geisha. Not only are they physically beautiful, but they are confident, talented, gracious, and exude an otherworldly quality that an outsider can only wonder ...

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The Inspiration Behind Rotenburo Air

One of the things I love most about Amayori is that I can introduce something special from around the globe that many women may not have experienced otherwise. Japan is full of naturally occurrin...

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The Plum Blossom: A Symbol Of Spring

Spring air — woven moon and plum scent. -Matsuo Basho   As I get ready for the launch of Amayori’s spring fragrance, Cherry Blossom, I have come across so many beautiful pictures of plum blossom...

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Geisha and the Art of Subtle Beauty

  This past week we launched our new winter fragrance, the Snow Ritual. The day of the launch I came across an image and saying on Facebook that captured my inspiration for the fragrance perfectly...

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Giving a Moment of Beauty: The Japanese Art Of Presenting a Gift

    When I first traveled to Japan I was on the hunt for small gifts to bring home to my friends and family. I went to a very well-known Japanese department store, Takashimaya, looking for a cotto...

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Love Each Season: The Philosophy Behind Amayori's Seasonal Fragrances

  If you’ve been with us for a while, you’re sure to notice that every season we launch a limited edition seasonal fragrance. The philosophy behind these collections isn’t just about presenting...

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Autumn Discoveries

  I love autumn for so many reasons. It’s beautiful and just feels good. There are also little things that I look forward to that make autumn a special such as fireplaces, cashmere, pumpkin flavo...

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