The Amayori Sento


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The Japanese Wellness Ritual of the Daily Soak

Earlier this August, I had an experience in Japan that shifted my perception on bathing. I was staying at the house of a friend’s family and, as in true Japanese culture, I was offered to use the bath first. In Japan, where almost everyone bathes every night, it is traditional for families and guests to share bath water (perfectly OK since in Japan one showers off first). I took my soak and lingered as I often do — for 30 minutes or so. When I got out of the bath I had a sense I did something wrong. I begged my friend to tell me if I made a cultural faux-pas. She pulled me aside and explained that I had...

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A Summer Wrap Up: Putting the Pieces Together

This summer we made a handful of major upgrades to key products in the Amayori collection. I never want Amayori to be a brand with an overwhelming amount of products. My goal has been, and always will be, to focus on creating the most beautiful, high-quality products that recreate the Japanese bathing ritual experience for you. In the spirit of the Japanese practice of kaizen (continuous improvement), rather than adding to the collection, this sometimes means reformulating and improving as I discover incredible sources for Japanese skincare ingredients and experience their benefits. This summer we had two such improvements. First, we made an upgrade to what was The Luxury Bath Salts. Though the original was fantastic, the new Shizumi Luxury...

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An Easy Weekend Morning Ritual

Little moments of tranquility can have such a rejuvenating impact on our lives. There are so many ways to make everyday moments more beautiful and mindful. All that’s required is a bit of effort, creativity, and intention. I love to read after I meditate and exercise on weekend mornings. I just sit on my couch for 30 minutes or so and read whatever book currently is holding my attention, or I pick a random book and just dive in. What makes this moment go from “reading on the couch” to a weekend ritual is this: Tea: I always make a cup of tea to sit down and read with. Tea stops us and takes us out of the day-to-day. I...

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Cool Off With This Summer Ritual

For most of us, the summer heat is in full swing and it seems almost impossible to step out of the humidity. Here at the Amayori loft, we have a summer treat that is too amazing not to share. I also love to do this at home, especially after a day outside in the sun. Stepping out of the heat is really a two part process. There is the physical sensation of cooling down and there is also the mental or emotional aspect of allowing yourself the space and time to let your thoughts cool off. Many of Japan’s traditional homes are not equipped with air conditioning, and so surrounding oneself with cooling foods, drinks, fabrics and even design elements...

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Taking Care: Nurture the Body, Nurture the Soul

Think about a busy morning. There are certain things that we do without fail before beginning our day. Some of these things include brushing our teeth, taking a shower, applying face care products, etc. One of the areas that often gets put aside when we have less time is our bodies. In my late 20’s, I shared an apartment with a woman who was the quintessential California girl. She was “all-American,” pretty and natural. She always looked fresh and glowed with happiness when she smiled. We were living in San Francisco, which is usually overcast and chilly, so were thrilled to visit her family in a warmer part of California for a chance to go swimming. When we got to...

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